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Social media optimization is a term that gets thrown around a LOT, and with good reason – as a small business owner, you’ve gotta be sure that you’re making the most of every opportunity! Even when things don’t cost money, they cost time and energy – and you want to spend as little of those as possible.

But what does social media optimization actually, well, MEAN? How do you do it? Is it a one-time only thing? Do you have to spend hours a day on it?

Have no fear – we’ve got the answers you’ve been looking for. When you know how social media optimization works, you can start improving your own social presence, and go from a few website visits per day to thousands!

So what IS social media optimization, exactly?

Social media optimization (SMO) is the process of optimizing your website to make it more “sociable.” In other words, SMO makes it easier for your business to get discovered online by all the right people! (That’s why SMO is sometimes called “search marketing optimization”.)

SMO bridges the gap between your site and your social presence (meaning, your Facebook-Twitter-LinkedIn-Instagram-whatever accounts), making you more visible on the web, and giving your audience more ways to connect and interact with you.

When done right, SMO keeps your brand messaging consistent across all networks, improves your site rankings on search, drives traffic from social sites and organic search, and boosts awareness of you and your brand.


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  • 2 Days
  • 60 SEATS
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